Engineering a Unique Catalyst for Operational Change

The client

We partnered with the world's leading pure-play consumer health company— a $15B+ organization with a 135-year legacy. As a newly independent Fortune 500 leader, they serve one-seventh of the global population daily. Their portfolio consists of household names that define their categories, supported by a world-class retail and supply chain infrastructure spanning 165 countries.

Industry:

Consumer Health

Personal Care Product Manufacturing

What we did

Research
Design
UX Strategy
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Outcomes

64%
of existing content promoted for re-use that was previously being created anew
10+
new strategies proposed for working more efficiently
50+
pain points solved

Key takeaways

  1. Navigating Profound Ambiguity to Define a New Deliverable
  2. Architecting a Bespoke Solution for Global Change
  3. Driving Unprecedented Adoption Across the Organization
01.

Navigating Profound Ambiguity to Define a New Deliverable

Project summary

The project was defined by a challenge of profound ambiguity, as we were tasked with working with multiple visionaries from a newly independent Fortune 500 organization in the midst of a global transformation. The difficulty lay not in execution, but in the strategic discovery required to define an entirely new and unique type of deliverable and workflow that didn't yet exist in the company's legacy framework. We dedicated significant time to diagnosing the root causes of fragmented workflows before we could even determine the right solution format. This resulted in a bespoke strategic asset that moved beyond standard templates to become a true catalyst for change, successfully inspiring over 20,000 employees to adopt a standardized, unified, and highly efficient new way of working.

Our process

Stakeholder Synthesis

Partnered with 20+ cross-functional stakeholders to bridge departmental silos, uncovering the nuanced operational pain points that defined the strategic direction.

Tactical Solutioning

Architected a 20-screen interactive prototype that simplified complex process data into a cohesive interface, demonstrating how the new solution resolves legacy friction.

Strategic Advancement

Transformed executive skepticism into enthusiasm by showcasing a tangible path forward, successfully securing the mandate for real change to occur.

02.

Architecting a Bespoke Solution for Global Change

Recommendations

  • Leadership & Culture: Successful transition from fragmented, localized workflows to a singular, unified standard that leaders could champion with confidence. By delivering a unique visual narrative rather than a traditional manual, we provided the executive team with a high-impact tool that moved beyond simple instruction to genuine inspiration—resulting in immediate alignment across global departments.
  • Efficiency & Scale: Standardized complex workflows into an intuitive, unified framework, significantly reducing "time-to-task" for employees who were previously navigating redundant or inconsistent systems. The new workflow model increased daily productivity and simplified the onboarding of new initiatives for a global workforce of thousands.
  • Innovation & Adoption: Tailored the solution to the specific psychological and operational needs of the workforce, bypassing the typical resistance to change and resulting in a rapid, self-sustaining shift in how work is executed across the organization.

03.

Driving Unprecedented Adoption Across the Organization

Impact

The most significant outcome was the unprecedented level of organic adoption achieved through the deliverable's unique format. Because the solution was specifically tailored to the workforce's needs, it bypassed typical resistance to change, resulting in a rapid, self-sustaining shift in how work is executed. This project proved that a discovery-led, non-traditional approach can solve even the most entrenched workflow inefficiencies, ultimately creating a future-ready infrastructure that supports both high-level leadership vision and ground-level execution excellence. The bespoke deliverable acted as a catalyst for a measurable leap in operational velocity, fostering a shared sense of purpose and a "one-company" mindset that eliminated the friction of legacy processes and empowered employees to adopt new, streamlined habits.

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